Logos with mascots or text or both?
The fine nuances of logo design help create a memorable logo which goes hand in
hand with the company’s vision. One of the key factors while designing a logo
today is the usage of mascots or characters which add a fun factor to the logo
as well as symbolizes the target market. If you are creating a new logo for your
organization and are wondering whether you should use only text or include an
interesting mascot, then here are some viewpoints which might help you make a
decision:
1) Type of company. The type of organization helps in determining whether you
should use text or a mascot or both. Traditionally, a mascot is used for
products which have a retail angle to them and need to appeal to a young age
group. Text is used for those logos which represent a more corporate or business
to business organization. Some companies might even like to use both as that
helps in elucidating their business correctly. Some new-age companies however,
have begun to use mascots even when the company does not necessarily focus on a
young target group. This helps in making them stand out from the otherwise
‘corporate-looking’ logos. By and large, the type of company helps in deciding
whether the logo should have a mascot or text or both.
2) User friendliness. You might wonder what user friendliness got to do with a
logo. A mascot in a logo can make the logo user-friendly by conveying the
product or service type to the customer. A mascot can be used not just in the
logo; it can also be used for across all marketing material in various forms in
order to give the communication a ‘voice’. A mascot can help in building a
‘story’ around a product or service. This is one of the most useful features of
having a mascot within the logo.
3) Demonstrates creativity of the organization. Developing an appropriate mascot
for a company is no easy task especially when today when many companies employ
this method of brand building. A well designed mascot can help demonstrate the
creativity of the company and win brownie points with consumers who appreciate a
well designed logo.
4) Text is also a good option to use when the logo is going to be used on
various places. Implementation of text based logos is a lot easier than mascot
based logos. There are many unique text options available today with creative
designers and help in creating an excellent logo.
5) Sometimes the option of both text and mascot is advised so that there is
accurate representation of the company’s activities. The decision of using both
the elements is dependant on the designer and the management and can also be
decided by the focus group used for brainstorming for logo designs.
Finally, whether you use a mascot or text for your logo or decide to use
both, the focus should be on creating a logo which is effective and is able to
lend a suitable personality to your organization.
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