Logo shades and colors

Color choice of logos require the knowledge of color management theory and as more and more color options are borne with the digital palette, it becomes necessary to spend more time on choosing the ‘perfect’ color for your logo. There are many ways to choose the color or shade of your logo. Here are some factors which influence the choice of logo colors:

Usage: It is easier to start the color selection process of a logo by understanding the usage of the logo. For example, if the logo is going to be used on garments, the color choice is limited to a few safe colors whereas if the logo is going to be used only on print, then a different range of colors are applicable.

Though design puritans might feel differently, it is best that color choice is done with a practical point of view rather than just from a ‘creative’ aspect. Once you can choose a range of colors, you can play around with the shades which are either of the same color or complement the primary color.

Product range represented by the logo: the product influences color properties of the logo to a great extent. Fashion products tend to use unusual colors which lend an interesting appeal to the logo. Logo designers tend to prefer this criteria a better way to choose colors as that does not restrict their creativity. On the other hand, it gives them a creative canvass on which they can base their ideas.

Web safe colors: Since many logos are designed for the internet, it becomes necessary for designers to make sure that web safe colors are used so that the correct representation can be made. The option of web safe colors can be easily viewed in the graphic package used by the logo designers.

Wish to be different: the tone of the colors and shades used in a logo can set a particular mood of the logo and is representative of the image which a company might like to present. Thus the wish to be different from the competition can also help in determining which logo color and shade should be used.

Or going with the trend: Many designers and business owners may also like to follow trend which is in sync with the times. If that is the wish of the customer, then the logo designer needs to research a bit to determine ongoing trends and then recommend the direction to the customer.

Some of the best way to get the right color and shade for your logo is going through a method of trial and error. The Photoshop palette manages to show many a color options which can be used for a logo and most people find the right logo color for their use. If that does not help, then there are many color swatches which are available and can be helpful in getting the right color for your logo. A bit of planning can go a long way in developing a fantastic logo which represents your company in the right way.